Inspire Brands is looking to represent the “voice of the consumer” to multiple brands in their portfolio by delivering fact-based consumer and customer understanding through primary consumer research, market segmentation and consumer surveys.
Requirements
- Experience with research platforms (e.g. Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word)
- An ability to communicate quantitative analyses in clear, concise and actionable manner
- Logic-driven understanding of data including consumer, competitive and business metrics
- Ability to tell the story with data pulling from multiple data sources
Responsibilities
- Help conduct consumer research to identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
- Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions
- Assist with managing vendor relationships including scheduling, planning, and monitoring consumer research projects
- Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership
- Mine consumer research to identify growth targets, triggers and barriers and demand space opportunities
Other
- This role is onsite at our Atlanta Support Center location.
- Develop strong relationships with internal clients, including presentation of findings and understanding brand needs
- Strong interpersonal skills
- BA/BS in Marketing, Psychology, Statistics, Social Sciences, or a related field
- 1-2 years of experience in Market Research, Consumer Insights, or related field
