WGU needs to shape its understanding of prospective students and other priority audiences to inform brand strategy, messaging, market expansion, and program development, ultimately helping WGU fulfill its mission of expanding access to education for learners everywhere.
Requirements
- Strong command of research design, analytics, and data interpretation across qualitative and quantitative methods
- Experience with data collection platforms such as Qualtrics, SurveyMonkey, and UserTesting
- Familiarity with competitive intelligence tools and syndicated research sources
Responsibilities
- Design and execute research initiatives using multiple methods, including surveys, interviews, observations, UX research, and secondary data sources
- Lead proactive projects such as the Omnibus Prospective Student Survey and Intender Survey to uncover motivations, barriers, and decision-making patterns
- Triangulate insights from varied data sources to build holistic stories and strategic recommendations
- Identify emerging trends, unmet needs, and segmentation opportunities to guide marketing, brand, and enrollment strategies
- Partner with marketing, brand, and communications teams to inform positioning and campaign strategy through compelling storytelling and data visualization
- Manage full research lifecycle—from intake and ideation through implementation, analysis, and reporting—while collaborating with internal and external partners
- Communicate findings clearly to non-research audiences, influencing decisions across the organization
Other
- Bachelor’s degree in marketing, business, research, analytics, social science, or related field
- 2+ years of experience in market research, consumer insights, or experience management
- Excellent communication and storytelling skills, with the ability to translate complex findings into actionable insights for non-technical audiences
- Strong project management and prioritization skills in a cross-functional environment
- Master’s degree in marketing, business, communications, social science, or related field
