Meta is seeking to grow products used by billions of people and businesses across its apps, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs, by driving market requirements and go-to-market plans for its solutions.
Requirements
- Experience in digital advertising, monetization, product management or marketing
- Understanding of the digital advertising, marketing industry
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Experience with consumer GTM strategies based on consumer driven insights
- Experience with consumer facing product launches and consumer campaigns
- Internet or technology industry experience
- Copywriting experience
Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
- Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Other
- 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
- Bachelor's Degree in Business, Marketing or Related discipline
- Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Communication experience that is effective with technical, business, and external stakeholders
- Ability to work in a fast-paced environment and navigate ambiguity
