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Michigan State University Federal Credit Union Logo

Content Developer - M3 Group

Michigan State University Federal Credit Union

From $61,000
Sep 17, 2025
Lansing, MI, US
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M3 Group is looking for a Content Developer to create and execute comprehensive content and communication strategies for clients, translating complex requirements into clear, engaging content that aligns with strategic goals and enhances brand positioning.

Requirements

  • Proficient in AP Style and skilled at reviewing content for grammar, clarity and accuracy.
  • Familiarity with SEO best practices and social media management tools.
  • Proficiency in Microsoft Office and familiarity with content management systems are preferred.
  • Advanced understanding of brand voice, tone and messaging.
  • Proficiency in Microsoft Office, and familiarity with social media analytics tools and media monitoring and reporting tools.
  • Ability to work seamlessly within cross-functional teams.

Responsibilities

  • Writes content for various platforms, including social media, blogs, press releases, emails and web copy while adhering to AP Style or brand guidelines.
  • Assists in keyword research and ensures content aligns with SEO guidelines to improve search engine performance.
  • Manages content creation and execution, focusing on brand positioning and messaging.
  • Conducts thorough research on industry trends, target audience preferences and competitive content to inform content creation.
  • Works closely with graphic designers, web developers and other members of the marketing team to create cohesive and visually appealing content.
  • Develops and implements SEO best practices to increase the visibility of content across digital platforms.
  • Tracks and analyzes key performance indicators and web traffic data to evaluate the effectiveness of published content.

Other

  • Developers work within a dedicated team to develop and execute comprehensive content and communication strategies tailored to specific client needs.
  • This role demands the ability to craft and pitch compelling stories that translate complex client requirements into clear, engaging content.
  • Content Developers work collaboratively across teams and with clients, demonstrating high independence, initiative and strong attention to detail.
  • This role requires a high degree of creativity and a relentless commitment to ensuring all communications align with strategic goals.
  • Ability to work with schedule flexibility to meet deadlines of project and clients outside of normal working hours.