SpotHopper is looking to bring its brand to life across web, blog, and social media, and is seeking a Content Manager & Social Media Lead to shape its content roadmap and execute content creation across various platforms.
Requirements
- Deep knowledge of Instagram, Facebook and LinkedIn, including post types, algorithm trends, and engagement best practices
- Fluency with modern AI tools like ChatGPT, Jasper, GrammarlyGO, etc. — and a belief that AI can improve both speed and quality
- Familiarity with publishing tools (Framer, Webflow, CMS) and SEO fundamentals
- Strong writing and editing skills — with the ability to sound conversational, confident, and on-brand
- Experience with basic video or motion editing (e.g., Reels, Lottie, Figma Smart Animate)
- Familiarity with visual AI tools (e.g., Canva Magic, Adobe Firefly, Midjourney)
Responsibilities
- Collaborate on SpotHopper's content strategy across web, social, and email — aligning campaigns with product launches, customer stories, and seasonal trends
- Own the creation and execution of content across blog, website, and social channels (especially Instagram and LinkedIn)
- Write and publish blog posts, web content, customer stories, and social updates — with an eye toward clarity, polish, and performance
- Use AI tools (e.g., ChatGPT, Jasper) to brainstorm, draft, optimize, and scale content production
- Manage SpotHopper's Instagram and LinkedIn presence, including strategy, scheduling, and publishing of posts, Stories, Reels, and carousels
- Optimize content to support SEO, brand visibility, and inbound lead generation
- Partner with our Lifecycle Lead to create content for email campaigns (you write, they send)
Other
- 4–6 years of experience in content marketing, editorial, or social media — ideally in SaaS, hospitality tech, or B2B environments
- A strong portfolio of published content across blog, web, and social
- A proactive, collaborative work style with a bias for action, polish, and performance
- Background in or passion for the hospitality or restaurant space
- U.S.-based only, with ability to work fully remote
