Bolt Farm Treehouse is looking to scale its luxury hospitality brand and turn digital attention into transformational travel, fueling a global movement in luxury hospitality by optimizing conversion rates and increasing bookings
Requirements
- 5+ years leading CRO and growth experimentation, with shipped tests directly tied to booking and upsell revenue
- Design Experience: Skilled in Figma for wireframing, prototyping, and visual optimization of landing pages, booking flows, and marketing assets
- Mastery of A/B testing design, execution, and analysis (power, MDE, sequential testing), with experience applying advanced variance reduction methods
- Fluent in GA4 + GTM, Hotjar/Clarity, HubSpot CRM analytics, and Looker Studio dashboards; comfortable QA’ing results with SQL when needed
- Strong UX instincts: microcopy, value articulation, objection handling, and hands-on ability to adjust HTML/CSS/JS to implement or direct engineers
- Proven record in hospitality & e-commerce funnels, including booking engines, spa upsell systems, and dynamic pricing models
- Expertise in mobile optimization, Core Web Vitals performance, form/checkout UX, and payment conversion (Stripe, Shift4, ACH, BNPL)
Responsibilities
- Full-funnel conversion from first impression → booking engine → confirmation → add-ons (spa, experiences, upgrades)
- Experiment program: backlog, design, stats plans, QA, rollout/rollback, documentation, and learning archive
- Booking-flow friction removal: mobile performance, calendar/availability UX, fees & policies clarity, trust signals, microcopy
- Offer architecture: bundles, urgency/rarity, price presentation, social proof, upsell/cross-sell sequencing
- Attribution sanity: align paid/organic/email/SMS with site behavior; fix tracking gaps; stop double-counting
- Insights engine: translate heatmaps, session replays, surveys, and user tests into shippable hypotheses
- Partner orchestration: work tightly with Creative, Paid, Lifecycle, RevOps, and Engineering to ship tests fast
Other
- Competitive salary + performance bonus tied to booked revenue impact
- Benefits + gear + learning budget
- Location flexible; core collaboration hours aligned to CST
- Equal Opportunity: We hire builders. We celebrate diverse backgrounds, identities, and perspectives.
- Referral reward will be paid at 6 months of employment
