DuPont is seeking a Product Marketing Analyst to translate customer, market, and competitive intelligence into compelling product positioning, messaging, and go-to-market support to drive strategic and commercial growth across core and emerging product categories.
Requirements
- 3 to 5 years of experience in product marketing, strategic marketing, or B2B marketing support roles.
- Strong written and verbal communication skills with the ability to translate technical product details into customer-facing messaging and collateral.
- Experience supporting product launches, go-to-market campaigns, and cross-functional planning.
- Analytical mindset with experience in customer research, segmentation, and competitive tracking.
- The ability to synthesize data into clear, compelling insights and translate them into content and tools.
Responsibilities
- Drive customer segmentation research and analysis to assist in the development of clear where-to-play & how-to-win strategies.
- Translate customer insights and segment market data into actionable product positioning and messaging to ultimately develop product launch plans, messaging frameworks, sales toolkits, and go-to-market materials in collaboration with Product, Channel, and Marketing teams.
- Build customer personas and segment profiles that guide messaging and content development.
- Conduct ongoing competitor analysis and industry trend monitoring to inform differentiation strategies.
- Collaborate with Digital and MC teams to ensure positioning is reflected consistently across all customer-facing channels.
- Own and prioritize marketing deliverables in alignment with internal stakeholders and product roadmaps.
Other
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- Comfortable collaborating across marketing, product, and sales teams in a matrixed environment.
- Candidates should live within commutable distance of our Wilmington DE office or be willing to relocate to the area.
- Hybrid schedule which is 3 days onsite and 2 days remote.
