Kroger is looking to solve the problem of creating personalized customer-facing dynamic email communications, including framework and automations to enable enterprise personalized communications.
Requirements
- Any understanding of and experience working with large databases
- Any experience using Adobe Analytics
- Any experience with email marketing reputation and list hygiene tools (i.e., Litmus, Return Path)
- 5+ years of experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle
- Exemplary skills in HTML, AMPscript (Salesforce) and CSS coding for email specifically
- Understanding of database table design and structure
- Thorough knowledge of email, push notifications and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act required
Responsibilities
- Lead the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails
- Oversee a team who executes new email campaigns from initial concept through end-to-end coding/campaign ID tagging within email service provider platform
- Drive technical projects and provide leadership in an innovative and fast-paced environment
- Lead a team of email developers and/or deployment specialists
- Oversee the overall planning, execution, and success of technical digital communication projects
- Work with internal and external stakeholders for building scalable platform to enable personalized digital communications
- Develop ways to create dynamic email content based on customer history, targeting, A/B split testing, live content and more
Other
- Bachelor's Degree marketing, business, computer science or related area
- Ability to multi-task and set priorities
- Ability to adapt to changing and evolving business requirements and objectives
- Strong quantitative skills to analyze data and make informed decisions
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
