Fractal is building an AI Agentic Product for the CPG market and needs a lead to provide market research and consumer insights to guide product development, innovation, marketing, and sales initiatives.
Requirements
- Skilled in qualitative and quantitative research methodologies, including panels, surveys, conjoint analysis, segmentation, and innovation testing.
- Deep understanding of how research insights inform innovation stage-gate processes and accelerate concept-to-shelf timelines.
- Hands-on experience leading research-to-insight translation for product development, marketing, and sales.
- Expertise in advanced research methodologies, analytics platforms, and innovation workflows.
Responsibilities
- Guide the team to design agentic fabric across concept development and validation, ensuring they reflect real-world research processes.
- Translate complex research data into clear, actionable insights that inform product development, innovation stage-gates, marketing campaigns, and sales initiatives.
- Partner with Product, Data Science, and GTM teams to ensure consumer behavior insights are embedded in MVP features.
- Validate methodologies, ensure compliance with research standards, and align outputs with Fortune 500 CPG decision-making frameworks.
- Work cross-functionally to create playbooks for consumer insight integration into the AI Agentic fabric.
Other
- Act as the subject matter expert on market research, consumer insights, and innovation workflows in CPG.
- Proven track record in CPG market research and consumer insights, with hands-on experience guiding data-driven business decisions.
- Strong ability to influence cross-functional stakeholders by turning insights into strategies that drive innovation and growth.
- 10+ years of experience in Market Research, Consumer Insights, or Innovation Strategy within a Fortune 500 CPG company.
- Strong communication skills, capable of presenting insights to executives and product teams with clarity and impact.
- Self-starter with a can-do attitude, highly collaborative in cross-functional, fast-paced environments.
- This position is not eligible for Immigration Sponsorship at this time.
