Meta is looking to blend cutting-edge AI tools with brand aesthetic and strategy to help brands tell engaging stories and drive meaningful people connections through AI-generated ads.
Requirements
- Demonstrated experience actively staying informed about the latest advancements and emerging research trends in generative AI
- Familiarity with AI creative tools for image, text and video production, and ready to master new technologies
- Experience with creative testing and performance optimization
Responsibilities
- Define creative strategies and vision for AI-generated ads across Family of Apps
- Collaborate with product teams to develop scalable AI solutions which align with brand guidelines, style and establish engaging creative directions
- Integrating brand and creative best practices with AI capabilities and data insights to achieve optimal performance outcomes
Other
- 6+ years of experience leading creative direction across various multidisciplinary teams
- Extensive experience in a digital advertising agency, proven track record producing ads for digital platforms
- Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
- Proven creative storytelling skills with the experience to craft engaging narratives for different audiences
- Demonstrated experience with communication skills and working effectively with both technical and creative stakeholders
- You are an experienced cross-functional collaborator, adept at building effective relationships and working seamlessly with product design, engineers, and research scientists
- You demonstrate a solid understanding of how to lead and support highly effective execution within a large, dynamic team
- You thrive in a fast-paced, adaptable, and resourceful environment, and possess the ability to effectively support teams in rapid iteration and experimentation
