Meta's Creative Gen AI Monetization team is seeking a Creative Director to tailor and refine the output of generative AI models to align with business' aesthetic, brand, style, and creative goals, bridging the gap between technical AI capabilities and creative vision to shape the future of advertising creative content generation through AI.
Requirements
- Understanding of GenAI models
- Experience with model fine-tuning and evaluation technique, and performance optimization
- Familiarity with prompt engineering tactics
- Proficient with data
Responsibilities
- Design, develop, and implement strategies for fine-tuning generative AI models to achieve desired creative outputs and ensure alignment with creative and brand guidelines
- Curate and preprocess high-quality, domain-specific datasets for fine-tuning, work with various fine-tuning techniques and platforms, ensuring data quality and relevance for desired business creative styles or tones
- Stay abreast of the latest advancements in generative AI, including research trends, new model capabilities, and emerging fine-tuning techniques.
- Explore and experiment with novel training methodologies to enhance generative model quality
- Develop and maintain documentation, best practices, and workflows for model fine-tuning and creative AI integration
- Effectively collaborating with product design, engineers and research scientists to ensure scalability and efficiency.
- Experience with model fine-tuning and evaluation technique, and performance optimization
Other
- 12 + years of consumer technology design and digital media experience
- Follows social media and technology and has a firm grasp of the latest trends and best practices across all platforms
- Experience in technology products and managing multiple complex announcements, launches and campaigns on time and under tight deadlines
- Creative sensibility and ability to translate aesthetic preferences into actionable fine-tuning strategies
- Effective communication and collaboration skills, able to work effectively with both technical and creative stakeholders
