Meta is looking for an experienced creative producer to guide the design-focused editorial strategy and production work across all publishing channels, overseeing and continually iterating on the content development process and acting as a guide for the team’s day-to-day work.
Requirements
- 6+ years of experience developing and driving insight-fueled marketing, editorial or communications-related strategies at an agency or consumer brand
- Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, email, social, events, web, sales enablement, and product education) in partnership with marketing, creative and production teams
- Experience composing creative briefs
- Well-versed in various publishing channels—like websites, social media platforms and more—with a basic understanding of channel function and formats
- Demonstrates an understanding of marketing and recruiting funnels and how different tactics and channels drive impact across the entirety of distinct audience journeys
- Experience delivering design-driven marketing, editorial or communications campaigns under tight deadlines
- Experience with analyzing and drawing conclusions from a broad set of data and turning that into actionable recommendations
Responsibilities
- Lead creative editorial strategies, executions and content development across publishing channels for Design at Meta
- Help define and drive the external brand strategy for Design at Meta and serve as a strategic consultant for external communications and brand-related initiatives across the global Design community
- Collaborate closely with partners throughout Design, Communications, Legal, Brand and other organizations company-wide to deliver global integrated publishing initiatives
- Steward the integrated processes with the team and cross-functional partners, from concept, launch, iteration and optimization
- Distill and craft high-quality creative briefs together with teammates
- Lead effective relationships with external agencies, using communication plans, briefs, and budget tracking tools to guide differentiated storytelling and execution
- Review and approve short- and long-form multimedia content, with care for societal nuance, inclusiveness, accessibility, risk, grammar, punctuation and more
Other
- Demonstrated experience presenting to Design leadership, cross-functional leadership and stakeholders
- Lead escalation of particularly risky, complex, innovative or significant program concerns or blockers with leadership
- Create and identify key editorial strategies that not only drive interest and capture new audiences, but sustain existing long-term relationships
- Ideate and develop new tools and resources to continually improve program management and processes for the team
- Lead team meetings and cross-functional project collaborations
