Microsoft needs to shape how it engages with developer and ITDM audiences by developing and executing creator and community-led storytelling across various commercial brands, connecting business priorities and product truth with audience relevance and platform-native expression.
Requirements
- Technical fluency with experience using tooling such as VS Code, Microsoft Fabric, Azure AI Foundry, Databricks, Snowflake, GitHub, and more
- Experience helping large brands earn relevance and credibility in technical spaces
- 3+ years experience in platform-native storytelling and cultural trends in developer/engineering ecosystems.
- Familiarity with B2B (business to business) audiences or the ability to make technical topics accessible through creative storytelling and community activation.
- Fluency in social platform trends and creator formats (TikTok, Instagram, YouTube, LinkedIn, Threads, etc.).
Responsibilities
- Support the development of content co-creation strategies aligned to commercial brand priorities, campaigns, and social moments.
- Identify, vet, and recommend creators who align with Microsoft’s values, business goals, and technical storytelling ambitions.
- Help develop briefs, content formats, and co-creation frameworks that enable authentic, high-performing developer-focused content.
- Track developer trends, emerging voices, and platform shifts to inform future planning and partner selection.
- Collaborate with creative, brand, influencer marketing, and integrated marketing teams to ensure co-created developer content is on-message, on-brand, and on-platform.
- Work with internal and external stakeholders to ensure legal, brand, and product requirements are integrated into co-creation workflows.
- Translate customer experience signals surfaced via social through to relevant product teams
Other
- Bachelor’s Degree in related field AND 3+ years experience in marketing, developer relations, community content strategy, content production, software development, product management, AND/OR storytelling, or related work experience
- 3+ years experience in working with creators and developer communities, managing co-creation processes, or producing creator and community-first content campaigns.
- Master's Degree in Marketing, Communications, Cultural Studies, or related field AND 2+ years experience in creator marketing, influencer strategy, social content, or digital brand storytelling, or related work experience
- Experience in a matrixed or enterprise organization and the ability to balance creative vision with strategic and operational needs.
- Cross-functional collaboration and communication skills.
