Sotheby's is looking to drive the acquisition and retention of customers through insightful analysis and clear communication of findings.
Requirements
- Expertise in BI Tools (e.g. Tableau), SQL and Excel
- Strong working knowledge of Marketing Mix Models, Multi-Touch Attribution Models, Customer Segmentation and incrementality measurement approaches
- Experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
- Advanced Microsoft PowerPoint abilities
- Deep knowledge of email marketing, database marketing, data integration, and CRM
- Strong problem solving, analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes
Responsibilities
- Develop and execute a comprehensive email health and analytics model and strategy
- Extract actionable insights from complex email data sets
- Drive A/B and multivariate testing initiatives to optimize email content, subject lines, send times, and other key elements
- Implement advanced segmentation strategies
- Build customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle
- Collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Communicate technical material with clear data visualization and compelling narrative to a range of audiences
Other
- 4 years' experience in data analytics or related field
- Bachelor’s degree in business, finance, accounting, statistics, or related field
- Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele
- Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter
- Ability to work onsite 2-3 days per week
- Sponsorship is not available for this role
