Vertex's customer engagement platforms across marketing, field CRM, and digital channels need strategic and technical leadership for design, optimization, and scaling to enable seamless, compliant, and personalized engagement with healthcare professionals (HCPs), patients, and caregivers.
Requirements
- Deep expertise in Salesforce Marketing Cloud, Veeva CRM, CDP (e.g., Tealium, Adobe, or equivalent), DAM, and analytics platforms.
- Strong understanding of pharma/life sciences compliance requirements (OPDP, HIPAA, GDPR, 21 CFR Part 11).
- Proven experience designing and integrating large-scale enterprise platforms across data, CRM, and content ecosystems.
- Strong understanding of sales and marketing technology platforms and their integration with other business systems
- Knowledge of AI capabilities and their application in sales and marketing technologies.
- Strong understanding of Global privacy and consent regulations such as GDPR, CCPA and ePrivacy
- Ability to stay abreast of industry and technology trends
Responsibilities
- Define and maintain the enterprise architecture for customer engagement platforms (e.g., Salesforce Marketing Cloud, Veeva CRM, Tealium CDP, DAM, WCM).
- Translate business objectives into scalable, secure, and compliant technology solutions that support omnichannel engagement.
- Create architectural roadmaps and blueprints for platform evolution, integrations, and enhancements.
- Design and oversee integrations between CRM, Marketing Automation, CDP, DAM, and analytics platforms to enable a unified customer experience.
- Partner with data engineering teams to ensure clean, compliant, and accessible data pipelines for personalization and segmentation.
- Ensure all platform solutions meet regulatory requirements (e.g., OPDP, HIPAA, GDPR) and internal governance standards.
- Lead technical solutioning for new features, platform upgrades, and digital engagement initiatives across Customer Engagement Platforms
Other
- Strategic thinker with an enterprise-wide perspective.
- Strong technical leadership and solution design skills.
- Ability to balance innovation with compliance and governance.
- Results-oriented with a continuous improvement mindset.
- Skilled in influencing stakeholders across IT, business, and executive leadership.
