The Walt Disney Studios seeks a Data Analyst to join the Studio Research & Analytics team to find the best methods to understand consumer thoughts, feelings, and behaviors across digital and social channels, aiding key business decisions for The Walt Disney Company.
Requirements
- Proficiency with analytics provided by TikTok, Instagram, Facebook, Threads, and X
- Proficiency with social analytics and listening tools, e.g. Sprinklr, Netbase/Quid, ListenFirst, Sprinklr, Brandwatch, Talkwalker, etc.
- Exceptional analytical thinking and mathematical skills
- Advanced knowledge of Microsoft Suite (Excel, PowerPoint, Teams) and Google Drive (Sheets, Slides) systems
- Ability to interpret data and combine with other data sources to develop a rich, complete picture for the business
- Familiarity with website analytics tools, e.g. Adobe Analytics is a plus
- Boolean search logic experience a plus
Responsibilities
- Monitor a wide range of social and digital media platforms (e.g., X/Twitter, Instagram, TikTok, Reddit, YouTube, BlueSky, blogs, forums, and news sites) for discussion surrounding The Walt Disney Company and its subsidiaries
- Identify and flag Disney related discussion online in real time to appropriate stakeholders
- Maintain and lead live monitoring efforts during high-impact events, launches, or news-worthy topics, including the configuration and management of real-time alert systems
- Write and optimize Boolean queries to refine and enhance social listening efforts across various monitoring tools
- Monitor dashboards, automated notifications, and reports using social listening tools (e.g., Netbase/Quid, Sprinklr, Meltwater, TalkWalker, etc.) to visualize key metrics and trends
- Produce reporting deliverables for executive leaders spanning the full suite of The Walt Disney Studios brands
- Translate business questions into data-informed insights by proactively exploring analytics resources and requirements.
Other
- Collaborate with internal teams to provide timely insights and context around digital conversations
- Be the voice of the consumer. Effectively communicate both quantitative and qualitative findings with timely, relevant, and actionable insights to support tactical short-term and long-term strategic decision-making
- Knowledge of The Walt Disney Company’s portfolio of brands and public presence
- Strong attention to detail with the ability to handle multiple projects simultaneously
- This role requires in-person collaboration from Monday to Thursday and remote work on Friday
