Twin Health is seeking a Digital Analyst to analyze and interpret digital data to drive strategic decisions and enhance the digital experience for their customers, leveraging various analytics tools and collaborating with cross-functional teams to deliver actionable insights that shape their digital strategy.
Requirements
- Deep expertise with tools such as Google Analytics, Adobe Analytics (or AEP), and Mixpanel.
- Strong experience with tag management solutions (e.g., Google Tag Manager, Adobe Launch, or Telium) and a proven track record in technical debugging and quality assurance for both web and mobile analytics implementations.
- Familiarity with marketing technology solutions like Salesforce, Braze, HubSpot, Webflow, Facebook, Instagram, and LinkedIn and similar platforms to support digital marketing analytics.
- Experience in managing the complete analytics lifecycle—from requirements gathering and data integration to insights generation and optimization.
- Familiarity with API development and cloud-based data architectures is a plus.
- Excellent troubleshooting skills and a strong analytical mindset.
- Ability to interpret complex datasets and technical challenges, translating them into clear, actionable insights that drive digital strategy.
Responsibilities
- Design and configure tag management solutions based on requirements to ensure accurate digital data collection using platforms such as Google Tag Manager, Adobe Launch, or Telium.
- Utilize various tools and techniques to collect, clean, and analyze digital data from sources such as websites, social media, and online campaigns.
- Identify trends, patterns, and opportunities that can enhance the digital customer experience.
- Translate analytical findings into clear, actionable insights and recommendations.
- Develop and execute A/B tests to validate insights and drive performance enhancements.
- Develop and maintain dashboards and reports to track key performance indicators, providing regular updates to stakeholders.
- Ensure the accuracy and integrity of digital data through regular audits and troubleshooting discrepancies.
Other
- Engage with stakeholders to understand their needs and develop digital analytics measurement strategies that ensure those needs are met.
- Work closely with marketing, product, and technology teams to align data-driven recommendations with overall business goals.
- Present complex data insights clearly and concisely to non-technical stakeholders, including senior leadership.
- Proven experience (typically 2+ years) in digital analytics, data interpretation, and delivering actionable insights in a dynamic digital environment.
- This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
