Zynga is looking to improve player engagement and manage a healthy relationship with its most valued players through data-driven insights and efficient data modeling.
Requirements
- Fluent in SQL
- Intermediate experience with programming in Python
- Adept in at least one visualization tool such as Tableau
- Experience in CRM or sales analytics is helpful
- Demonstrated experience with some or all of the following: data mining, optimization, experimental design, computational analytics, and reporting
Responsibilities
- Work with large amounts of data to find opportunities to improve the player experience and present insights on optimal VIP outreach strategies, by finding statistical causation between campaigns, sweepstakes, outreach programs across various regions, demographics, and channels
- Develop clear narratives from data using visualization tools that capture VIP engagement & health, player support, and campaign stats.
- Extend support to the Player Support team to identify improvement opportunities in customer satisfaction, while optimizing for internal costs.
- Collaborate with game analysts and product managers to better quantify the impact of PSO’s campaigns on overall game performance and find opportunities to improve VIP engagement by leveraging in-game and external synergy
- Provide adhoc support to account managers and senior stakeholders in measuring the effectiveness of off-beat campaigns, joint collaborations, and sweepstakes
Other
- Ability to work effectively in a fast-paced environment with changing priorities
- Strong written and oral communication skills
- 2+ years of work experience in data analytics or data science roles
- BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred
