Tombras is seeking a Data Analyst to manage the planning, execution, evaluation, and communication of data-driven digital results, including the development and implementation of cross-channel measurement and testing plans.
Requirements
- Ability to utilize and navigate Web Analytics Platforms (Google Analytics and Adobe Analytics)
- Working knowledge of Tableau is a plus
- In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
- SQL knowledge or experience with database administration
- 2+ years of working with analysis of digital media channels in a business environment
- Experience in presenting analyses to both small and large groups
Responsibilities
- Development and execution of cross channel media measurement and testing plans
- Consultation with colleagues and clients on measurement strategies/techniques
- Ensure appropriate analytics integration into agency production processes
- Works independently and with the VP, Analytics in assessing client media programs
- Interpret media marketing data and analyze its effects on KPIs and ROI
- Deliver analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep-dive analyses, infographics, etc.)
- Present results in a simple, story-telling fashion
Other
- Relocation Assistance may be provided.
- An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
- Ability to collaborate with cross-functional teams and make recommendations
- Prior experience working in an ad agency is a plus
- Bachelor's in Marketing or Analytics and/or equivalent work experience
- Master's in Marketing or Business Analytics a plus
- Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
