Digital Prospectors is seeking a Digital Marketing Specialist to develop, implement, and manage online marketing campaigns to enhance brand awareness and generate leads, ultimately driving growth and engagement for clients.
Requirements
- Strong knowledge of SEO, SEM, social media platforms, email marketing, and content management systems is essential.
- Familiarity with analytics tools such as Google Analytics, HubSpot, or similar is also necessary.
- Ability to analyze data to optimize campaigns are critical.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to meet company goals and target audience needs.
- Create, manage, and optimize online advertising campaigns across various platforms including Google Ads, Facebook, LinkedIn, and others.
- Conduct keyword research and implement SEO best practices to improve website visibility and organic traffic.
- Generate engaging content for websites, blogs, social media, and email campaigns to increase brand engagement and lead generation.
- Monitor and analyze campaign performance using analytics tools, providing regular reports and insights for continuous improvement.
- Coordinate with creative teams to develop compelling visuals and messaging for digital campaigns.
- Manage social media accounts, engaging with followers and maintaining a consistent brand voice.
Other
- Proven experience (at least 3 years) in digital marketing or a similar role is required.
- Excellent communication skills, creativity are critical.
- A proactive attitude, attention to detail, and the ability to work independently or as part of a team are highly valued.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Stay updated with the latest digital marketing trends and technologies to ensure strategies remain innovative and effective.
