American Place Casino is seeking an experienced and data-driven Database Manager to support the Marketing team by managing and analyzing the player database for targeted campaigns, segmentation, and data integrity.
Requirements
- Minimum 3 years of experience in database management, preferably in a casino, gaming, or hospitality environment.
- Knowledge of data security, privacy regulations, and best practices in database marketing.
- Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
- Proficiency with Konami SYNKROS or similar Casino Management Systems is highly preferred.
- Experience with OPTX, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
- Familiarity with Google Looker Studio and Google Workspace tools is a strong plus.
- Advanced SQL skills for querying, segmentation, and data validation.
Responsibilities
- Oversee the integrity, accuracy, and security of all marketing-related databases, ensuring compliance with data governance and gaming regulations.
- Segment and analyze player databases to support targeted marketing campaigns, including direct mail, email, SMS, and VIP programs.
- Leverage platforms such as, but not limited to, Medallia, OPTX, Oracle Analytics and/or SQL, SYNKROS to extract, transform, and analyze player and transaction data for campaign development, real-time host outreach, and post-campaign analysis.
- Assist in the transition and integration of Google Looker Studio as a primary reporting and visualization tool; develop and maintain dashboards, ad hoc reports, and performance metrics using Excel and Looker Studio.
- Coordinate with external vendors and internal teams for data file transfers, FTP management, and campaign execution support.
- Design, implement, and document standardized database management procedures, workflows, and best practices.
- Troubleshoot data discrepancies, maintain database documentation, and coordinate with IT for enhancements and system upgrades.
Other
- This position, at a minimum, must demonstrate excellent guest service and leadership skills, while responsible for the preparation and analysis of the property’s marketing strategies which focuses on customer acquisition, retention, and overall player engagement.
- Collaborate with the Casino Operations, Executive F&B, Finance, IT, Marketing, and Player Development teams to optimize player reinvestment strategies, track campaign effectiveness, and ensure consistent and secure data handling.
- Support the setup, execution, and measurement of all direct marketing programs, ensuring accurate list pulls, segmentation, and actionable insights through both quantitative and qualitative analysis.
- Coordinate with the Players Club to handle returned mail processes, including address correction and data flagging.
- Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.
