POWDR needs to gain a deep understanding of their guests to drive operational excellence and innovation, requiring analysis of data from various sources to uncover insights that fuel smarter decisions and support long-term business growth.
Requirements
- Experience with data and analytics tools (e.g., Google Analytics, PowerBI, SQL, Excel)
- Familiarity with CRM systems and customer data platforms and survey design and analysis preferred (CDPs)
Responsibilities
- Analyze large datasets to identify business needs and/or opportunities
- Work with data team to develop and maintain reports, dashboards, visualizations, and work to drive consistent data definitions across business units
- Analyze data sets to provide clear, impactful insights that guide marketing, pricing, programming, and operational strategies
- Partner with marketing, product management, data, and business unit teams to identify trends, inefficiencies, and opportunities
Other
- 1-2 years of experience in a business analyst, marketing analyst, or similar role
- Excellent communication and storytelling skills, can translate complex data into clear narratives
- Strong analytical and problem-solving skills
- Ability to work collaboratively across departments
- Passion for outdoor recreation, adventure sports, or lifestyle brands is a plus
