Optimizing audience data quality and segmentation strategy to support marketing efforts by cleaning and normalizing CRM data, analyzing lead journeys, and developing audience segments for more targeted campaigns.
Requirements
- Proficiency in data analysis tools such as Excel, Power BI, Google Analytics, or similar.
- Understanding of lead lifecycle, segmentation, or marketing automation platforms is helpful.
Responsibilities
- Audit CRM and marketing automation contact records to identify gaps, inconsistencies, and duplicates.
- Clean, organize, and normalize contact fields such as job title, industry, and geography.
- Document data cleaning processes and present a before/after snapshot of database health.
- Analyze the lead journey and scoring to identify qualified lead patterns and improvement opportunities.
- Segment the audience based on demographic, behavioral, and engagement data.
- Build audience profiles and personas to support campaign strategy.
- Develop reports and visualizations summarizing segmentation and lead journey insights.
Other
- Pursuing bachelor's degree in data analytics, business or marketing preferred.
- Strong analytical skills with the ability to interpret complex data sets.
- Effective written and verbal communication skills.
- Ability to work independently and as part of a team.
