Salesforce's Marketing team needs to transform complex Marketing data into clear and actionable insights to drive growth, evaluate performance, and support data-driven decision-making.
Requirements
- Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data
- Advanced data exploration and analysis skills
- Highly proficient in Excel / Google Sheets
- Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)
- Data Build Tool (dbt) experience a plus
- Experience with Python a plus
- Salesforce and Tableau certification a plus
Responsibilities
- Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.
- Contribute to the development and maintenance of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth.
- Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output.
- Enable and train marketing teams to become confident consumers of dashboards and other components of our data products.
- Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making
- Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.
- Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data
Other
- Familiarity with marketing practices, marketing KPIs, marketing analytics
- Passion for data, and analysis; comfortable working with large datasets
- Strong problem-solving skills
- Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization
- Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills
