BradyPLUS is looking for a Data Analyst -Marketing & eCommerce to transform data into strategic insights that drive business decisions across digital platforms, optimizing user engagement, campaign ROI, and customer journey effectiveness.
Requirements
- Proficiency with Google Analytics (GA4), AWS QuickSight, or similar web analytics tools.
- Experience with marketing analytics platforms (e.g., Google Ads, Facebook Business Manager, HubSpot, or similar).
- Knowledge of A/B testing methodologies and tools.
- Strong skills in data visualization (e.g., Tableau, Power BI, Looker) and Excel.
- Familiarity with SEO and SEM principles.
- SQL/Python experience preferred
- Experience with Qualtrics or other survey tools is a plus.
Responsibilities
- Analyze website performance, user behavior, and customer journeys using tools such as Google Analytics, AWS QuickSight, and Azure.
- Identify user trends and friction points across web properties to inform UX/UI improvements and site optimization.
- Track, interpret, and report on KPIs like bounce rate, conversion rate, time on site, and funnel performance.
- Analyze performance of digital marketing campaigns across channels (e.g., email, paid search, organic, social media).
- Provide insights on customer acquisition, retention, and lifetime value through campaign and cohort analysis.
- Partner with marketing teams to optimize spend and increase return on investment (ROI) through data-driven insights.
- Build and maintain dynamic dashboards to monitor website and marketing performance.
Other
- This is a remote opportunity and can be located anywhere within the United States.
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
- 3+ years of experience in a digital or data analyst role with exposure to both web and marketing analytics.
- Excellent communication skills and a strong ability to turn data into actionable insights.
- Ability to physically sit at a desk for long periods, operate a computer, and listen/speak clearly on the phone and in-person
