The Marketing eCommerce Analyst is responsible for developing and maintaining comprehensive reports and analysis that provide deep insight into the customer journey and website experience, enabling the Marketing and eCommerce team to optimize marketing investment and website conversion.
Requirements
- Proficiency in SQL (writing and running queries), large scale data analysis and advanced Excel skills (formulas, pivot tables, data visualization, VBA).
- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics), business intelligence and data visualization platforms (e.g., Looker, Tableau, Power BI).
- A/B testing experience and familiarity with platforms such as Google Optimize, Fullstory, Adobe Analytics, or Bloomreach.
- Strong analytical and problem-solving skills with a proven ability to derive actionable insights from data.
- Exceptional communication skills with experience presenting to stakeholders at various levels.
- Self-starter with strong organizational skills, ability to prioritize multiple tasks, and work independently and collaboratively.
- Experience in luxury or high-end consumer products is a plus.
Responsibilities
- Develop, manage and deliver regular executive-level performance dashboards and reporting frameworks, providing meaningful context and business implications alongside data, proactively identifying trends, diagnosing root causes, and driving strategic recommendations for optimization.
- Lead cross-functional collaboration with UX, development, and ecommerce teams to define, prioritize, and implement enhancements that improve customer acquisition, retention, and overall site performance.
- Design, manage, and evaluate complex A/B and multivariate testing initiatives, including hypothesis development, statistical validation, and translating outcomes into long-term strategy.
- Conduct advanced analyses of customer behavior, segmentation, and purchasing patterns to generate actionable insights that directly shape marketing strategies, promotional planning, and ecommerce growth initiatives.
- Develop and maintain executive-level performance dashboards and reporting frameworks, providing meaningful context and business implications alongside data.
- Champion continuous optimization by identifying systemic performance gaps, recommending innovative solutions, and ensuring accountability for execution across teams.
- Present insights and strategic recommendations to senior leadership and stakeholders, influencing decisions through clear, data-driven storytelling.
Other
- Works effectively with others in a team environment to accomplish organizational goals and to identify and resolve problems.
- Exhibits and adheres to the established Visual Comfort Company Values.
- Must demonstrate commitment, dependability, punctuality, and adherence to agreed-upon schedule. While being present in the workplace to effectively collaborate and communicate amongst co-workers and teams.
- Exceptional organizational and time management skills, with a strong attention to detail
- Ability to prioritize and handle multiple tasks and changing priorities
