Princess is looking for a Specialist, Media Solutions to ensure first-party audiences are activated accurately, perform effectively, and are properly integrated across platforms via LiveRamp and other tools, and to identify opportunities within Adobe Analytics and Tableau to inform optimization and retargeting strategy.
Requirements
- Minimum 2 years of experience in digital advertising or paid media strategy
- Minimum 1 year of experience with Customer Data Platforms (CDPs)
- Minimum 1 year of experience using Adobe Analytics, Tableau, or similar analytics tools
- Proficient in using CDPs for audience creation, suppression, and documentation
- Experience navigating Adobe Analytics and Tableau to analyze media performance
- Understanding of tag management systems and pixel QA processes
- Familiarity with identity resolution and cookieless tracking practices
Responsibilities
- Create and manage first-party audience segments in the CDP. Ensure accurate taxonomy, documentation, and flow across platforms.
- Troubleshoot tagging or data integration issues.
- Proactively pull and interpret data from Adobe Analytics, Tableau, and other platforms to deliver media performance insights.
- Identify optimizations and share reporting to support decision-making.
- Use first-party data to expand the reach of retargeting audiences beyond cookie-based limitations.
- Partner with media and creative teams to build audience-led campaigns, track delivery and performance, and proactively monitor (along with the support of media agency) the scale of retargeting, identifying when audience pools shrink, overlap, or under-deliver.
- Write and manage audience-driven creative briefs for select initiatives.
Other
- This position is considered Hybrid and follows the Company’s schedule of three days in the office per week (Tuesday – Thursday)
- Experience working with media agencies and/or in-house cross-functional teams is a plus
- Experience supporting retargeting strategy or creative brief development preferred
- Demonstrated ability to self-start, troubleshoot, and identify gaps or opportunities in campaign performance
- Strong project management and follow-through, especially when driving briefs or initiatives from kickoff to reporting
