Analyze and interpret complex data sets across various social media platforms and brands to monitor trends, measure campaign performance, and identify opportunities for growth, ultimately enhancing the brand's online presence and shaping social media strategy.
Requirements
- 3-5+ years of social media analytics and insights experience.
- Shown expertise with market leading social media tools, Sprinklr experience preferred.
- Experience with Microsoft programs – Word, Excel, and PowerPoint.
- Teams and AI tools a plus.
- Strong quantitative, analytical, and problem-solving skills
Responsibilities
- Curate data from social media platforms and perform analysis on all social platform metrics.
- Synthesize data into meaningful insights and clearly communicate complex findings.
- Design, implement and launch innovative data solutions to empower data-driven decisions at scale.
- Troubleshoot and identify root cause of operational issues (ex: data quality).
- Automate and/or streamline repetitive processes to improve individual and team productivity.
- Provide POVs on industry topics, best practices, or new paid social marketing opportunities
Other
- Actively support multiple brands across the Consumer Marketing Organization with data gathering and report building.
- Own regular cadence reporting as well as ad hoc reporting requests for designated brands.
- Work closely cross departmentally and communicate in a clear and relevant way with clients.
- Cultivate a deep understanding of the intersection of consumer motivations and client business needs.
- Help clients make informed, smart decisions based on data and insights provided.
- Partner with key stakeholders to provide valuable insights from a digital marketing perspective that will improve the brand’s business objectives.
- Multi-tasker that is highly organized and meticulous and able to work under pressure in a fast-paced environment.
- Expert storyteller and communicator.
- Comfortable making client presentations and defending data as needed.
