Vanguard is looking to solve the problem of building analytic insights that shape marketing strategy through marketing attribution products
Requirements
- Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
- Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks
- Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers
Responsibilities
- Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy
- Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact
- Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals
- Run monthly marketing performance assessments and “what if” scenarios
- Ensure attribution products are scalable, accurate, and actionable across digital and offline channels
- Participate in special projects and perform other duties as assigned
- Evangelize attribution methodologies and experimentation best practices across the organization
Other
- Minimum of eight years of related work experience with five years in advanced marketing optimization
- Undergraduate degree or equivalent combination of training and experience
- Exceptional communication and stakeholder management skills
- Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution
- Vanguard is not offering visa sponsorship for this position
