Spokeo is looking to enhance its SEO performance and organic search visibility by analyzing data, diagnosing issues, and developing strategic recommendations.
Requirements
- 3+ years of experience with web analytics tools such as Google Search Console and Google Analytics
- 3+ years of experience creating and managing dashboards and reports in Tableau
- Proficiency in PySpark and SQL for data extraction and analysis
- Familiarity with PySpark environments like Databricks or Jupyter Notebooks
- Knowledge of keyword research, EEAT strategies, and content analysis
- Experience with SEO tools such as seoClarity, Ahrefs, SEMrush, or Screaming Frog is highly desirable
- Utilizing a suite of advanced tools including Databricks, Google Analytics, Google Search Console, Tableau, and seoClarity
Responsibilities
- Analyze and optimize SEO performance through comprehensive data analysis using various tools
- Research customer behavior and engagement patterns within our data lake using PySpark on Databricks
- Develop and maintain SEO dashboards in Tableau to ensure accurate and insightful reporting
- Collaborate with cross-functional Scrum teams to test, refine, and implement SEO strategies
- Identify technical SEO opportunities and provide data-backed recommendations for website improvements
- Monitor industry trends, algorithm updates, and competitor strategies to keep SEO efforts ahead of the curve
- Communicate complex data insights effectively to business and executive stakeholders to inform strategic decisions
Other
- 5+ years of experience in data analysis within large-scale, web-based businesses
- Strong analytical skills with the ability to interpret complex datasets
- Excellent communication skills, capable of translating data insights into clear, actionable recommendations
- Flexible work arrangements, including remote work options
- Spokeo is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace where all employees and applicants are treated with respect and fairness.
