The PGA of America is looking to transform data into actionable insights to drive marketing strategies and enhance consumer engagement.
Requirements
- Hands-on experience with customer data platforms (CDPs), omnichannel marketing automation, and CRM platforms (e.g., Segment, SAP CDP, Emarsys, Iterable, etc.).
- Experience with real-time analytics and business intelligence platforms (e.g., Looker, Google Analytics, Amplitude, etc.)
- Proficiency in SQL and data integration; experience with Python or similar scripting languages is a plus.
- Familiarity with AWS cloud services is preferred (e.g., Redshift, S3, RDS, Glue, Athena, etc.)
- Working knowledge of Gmail, Google Drive, Google Sheets, and Google Docs.
- Basic fluency in artificial intelligence (AI) tools and concepts.
- Experience with data engineering or in a similar role, with a focus on marketing or consumer data analytics.
Responsibilities
- Create and keep up smooth-running data systems that help our marketing tools grow, making sure data flows easily across various platforms and channels.
- Set up and tweak systems that keep our data top-notch, making sure it's accurate, available, and adheres to our compliance standards.
- Team up with marketing and product teams to solve data-related technical issues in support of their projects and marketing campaigns.
- Develop and maintain tools that use data to give insights on customer behavior and business performance, like how we get new customers and retain them over time.
- Design and improve ways to collect and analyze consumer behavior data, which helps us tailor our marketing and build better customer relationships.
- Ensure our marketing platforms have all the necessary data to accurately measure and report on the success of our campaigns.
- Share knowledge and ideas with peers, embodying one of our core values: Get Better Every Day
Other
- Bachelor’s Degree in Marketing, Information Systems or related field, or an equivalent combination of education, training, and experience.
- 3 years of experience in data engineering or in a similar role, with a focus on marketing or consumer data analytics.
- Ability to travel up to 5%.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
- This position is not eligible for immigration sponsorship.
