Allied Global Marketing is seeking a Data Engineering Manager to architect, build, and optimize systems for marketing analytics, attribution, and AI-driven insights, bridging marketing technology, data engineering, and analytics to solve complex measurement and optimization challenges.
Requirements
- 5+ years of data engineering or analytics engineering experience, including SQL-based modeling, ETL/ELT pipeline development, and dbt or equivalent frameworks.
- Demonstrated experience implementing multi-touch attribution models, data-driven attribution (DDA), or media mix modeling.
- Deep understanding of digital marketing ecosystems, including campaign data structures and platform APIs.
- Proficiency in SQL and familiarity with several data warehouse platforms (Snowflake, BigQuery, Redshift).
- Experience with marketing data integration tools (e.g., Funnel, Supermetrics, Hightouch, Fivetran) preferred.
- Strong fluency with web and CRM platforms such as WordPress, Shopify, and HubSpot.
- Knowledge of privacy frameworks and experience managing compliance tools.
Responsibilities
- Lead integrations between media platforms, CRM systems, and sales databases to connect marketing performance with true business outcomes.
- Be hands-on in writing and optimizing SQL for dashboards, campaign reporting, and data model development.
- Build and maintain ETL/ELT pipelines across marketing data sources (Meta, Google Ads, TikTok, LinkedIn, etc.) using dbt or similar frameworks.
- Collaborate on the design of Allied’s centralized marketing data warehouse (e.g., Snowflake, BigQuery, Redshift), ensuring scalability and automation.
- Implement and maintain digital marketing tracking systems including GA4, GTM, pixels, server-side tracking, and event-based analytics.
- Configure and optimize server-side and enhanced conversions to improve attribution precision in privacy-constrained environments.
- Lead the design and implementation of attribution frameworks, including multi-touch, cross-channel, and incrementality models, ensuring data accuracy across all marketing platforms.
Other
- Based on the U.S. East Coast and comfortable collaborating across multiple time zones.
- Manage data vendors, employees, and/or contractors, ensuring alignment with Allied’s technical standards, data governance, and delivery timelines.
- Vet and evaluate external technology vendors, including data connectors, attribution tools, and analytics platforms, ensuring performance, compliance, and value alignment.
- Translate marketing requirements into scalable technical solutions that support both internal reporting and client-facing analytics.
- Educate and upskill media and analytics teams on interpreting advanced tracking data, attribution logic, and optimization best practices.
