The company is seeking a Director of Data Science & Analytics to create and implement a data and analytics strategy that will significantly improve business impact and support informed decision-making in marketing, pricing, and overall business strategy.
Requirements
- Experience and expertise with data and analytics software (e.g., SQL, R, Python, SPSS, SAS, DOMO etc).
- Experience working with consumer offtake data (internal POS, syndicated data from NielsenIQ, Circana).
- Experience building marketing effectiveness models, price elasticity, consumer segmentation, or similar
- Ability to create actionable recommendation based on model outcomes and analytics
Responsibilities
- Leverages advanced analytics to help identify and optimize key business drivers to support the most critical business questions in business strategy, marketing, pricing and communications
- Mines existing and external data systems to identify and help prioritize white space and growth opportunities
- Envisions, develops, and implements models to support Where To Play choices by company management
- Identifies data and capability gaps and sets vision for how to address these gaps
- Stays updated with the latest trends and advancements in marketing data science and marketing analytics and tests emerging methodologies
- Manages and optimizes relevant systems and data processes
Other
- 10+ years of experience in data science and/or analytics
- Bachelor's degree in Data Science, Statistics, Economics, or a related field. Master's degree preferred.
- Builds relationships with cross functional leaders to influence and drive action based on analytics findings and recommendations
- Able to simplify complex information in clear visual ways
