Digitas is looking to solve complex marketing challenges and deliver impact through analytics, machine learning, and statistical methods to fuel strategic growth for clients.
Requirements
- Strong understanding of statistical modeling, machine learning algorithms, causal inference and experimental design
- Experience in media performance analytics such as attribution modeling, incrementality testing and advance measurement methodologies.
- Proficiency in common data science coding languages such as in SQL, Python and/or R (Spark is preferred)
- Practical experience with Google Cloud Platform and services such as BigQuery, Looker, and DataProc
- Experience with machine learning, causal inference methods or statistically sound analyses
- Knowledge of data pipelines and models for real-time applications
- Familiarity with data visualization tools and techniques
Responsibilities
- Translate and reframe marketing and business questions and requirements into analytical plans.
- Conduct extensive exploratory analysis to identify relevant insights, useful transformations and analytical applications.
- Leverage machine learning, causal inference methods or statistically sound analyses to drive actionable insights and help shape our understanding of marketing strategy, campaign planning, efficacy and effectiveness.
- Build and test scalable data pipelines and models for real-time applications.
- Summarize, visualize, communicate and document analytic concepts, processes and results for technical and non-technical audiences
- Collaborate with team members to establish clear analytical objectives, approaches and timelines.
- Proactively explore trends in marketing and digital performance and stay up-to-date with latest AI/ML advancements to surface future opportunities.
Other
- 3-4 years of industry experience in data science and marketing field
- Exceptional communication and presentation skills with technical and non-technical audiences
- Comfort with ambiguity; ability to thrive with minimal oversight and process.
- Embodies Digitas values while bringing a new perspective to continue improving our team.
- Ability to work independently and drive your own projects.
