Apple is seeking a Data Scientist to provide measurement and campaign optimization insights for Apple's payment products, including Apple Card, Apple Cash, Apple Pay, and Apple Gift Cards, to inform and shape marketing strategy and user experience.
Requirements
- Hands on professional experience building propensity, uplift, and other machine learning models
- Relevant background in Analytics and Data Science.
- Strong technical skills in SQL and Python.
- Experience with Tableau to deliver actionable insights.
- Experience with GenAI to scale analyses and shorter lead times
- Fluency with SQL queries in large and complex fragmented datasets and relational databases.
- Expertise in causal inference modeling and advanced statistical/ econometrics models, including regression and time series modeling.
Responsibilities
- Build data/model pipelines to automate recurring data pull and modeling processes.
- Use ML techniques to build propensity models for email targeting
- Collaborate with marketers to develop hypotheses and conduct experiments to optimize marketing communications.
- Track and measure performance of email campaigns to quantify business impact
- Communicate findings clearly to technical and non-technical audiences.
- Leverage Tableau and Keynote to visualize insights and deliver results in business presentations and dashboards.
Other
- Outstanding verbal and written communication skills.
- Degree in Analytics, Data Science, Marketing or similar
- Prior professional experience in financial products and services, marketing, advertising, or customer analytics
