Warner Bros. Discovery is looking to understand the impact of marketing on sales, profitability, and brand equity for the HBO Max video streaming application
Requirements
- Expertise in SQL, R, and Python
- Proficient in Databricks a plus
- Experience designing and evaluating experimental/ incrementality test a plus
- Experience in Media Mix Modeling a plus
- Experience in RShiny a plus
- Experience in linear and non-linear optimization (Local/Global) approaches a plus
- Knowledge of media and advertising (display, digital, paid search etc.) a plus
Responsibilities
- Performance analysis to measure marketing campaigns and make recommendations
- Analyze and have a deep understanding of media spend (investment and return) and measure performances
- Support the development of data framework and analytical approaches
- Develop, maintain, and refine market mix models and attribution models using advanced statistical models
- Support building optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue
- Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences
- Present key drivers behind media effectiveness and performance with business partners and craft related action plans
Other
- BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline is required. Masters/PhD is a plus
- Strong curiosity, leadership, and business acumen
- Passionate about using data to drive strategy and product recommendations
- Experience in subscription-based businesses or eCommerce preferred
- Strong interpersonal skills with the ability to motivate, collaborate and influence
