FOX Entertainment is looking to leverage AI and advanced analytics to improve marketing decision-making, optimize marketing investments, and enhance cross-channel marketing performance.
Requirements
- Proficiency in Python, R, and experience with data analysis libraries (e.g., pandas, scikit-learn)
- Strong foundation in statistical methods and predictive modeling techniques
- Familiarity with experimental design and A/B testing concepts
- Experience working with SQL and data visualization tools
- Exposure to marketing analytics, attribution modeling, or MMM
- Experience with cloud platforms (e.g., AWS, GCP) or big data tools (e.g., Spark)
- Knowledge of marketing technology and advertising platforms
Responsibilities
- Support the development and maintenance of marketing mix models (MMM) to evaluate marketing effectiveness across channels
- Build predictive models and assist with simulations to inform marketing strategies and budget recommendations
- Contribute to experimentation efforts, including A/B test design, implementation, and analysis
- Analyze marketing data to identify trends, patterns, and opportunities for optimization.
- Contribute to the development of AI-driven data products
- Present findings and insights to stakeholders in clear, actionable formats
- Stay current with emerging trends in AI and marketing analytics
Other
- 3+ years of experience in data science, analytics, or statistical modeling
- Strong communication skills and ability to translate technical findings for non-technical audiences
- Background in entertainment, media, or consumer-facing industries
- Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Data Science, Computer Science, Economics, Mathematics)
- Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
