At PNC, the business problem is to develop and deploy predictive models that drive targeted marketing strategies, optimize customer acquisition, and enhance portfolio performance within the credit card and consumer lending marketing domain.
Requirements
- Proficiency in Python, R and SQL.
- Knowledge of cloud platforms and big data technologies (Spark, Hadoop).
- Experience applying statistical modeling and machine learning techniques within financial services; in the credit card and/or consumer lending marketing domain.
- Understanding of marketing analytics, campaign measurement, targeting strategies, and experimental design.
- Analytical Thinking
- Data Analytics
- Data Mining
Responsibilities
- Design, build, and validate predictive models in the credit card and consumer lending marketing domain using advanced statistical modeling and machine learning techniques.
- Analyze large datasets to uncover insights, create meaningful features, and ensure data quality and relevance for modeling.
- Track model performance over time, recalibrate as needed, and communicate results and implications to stakeholders.
- Provide actionable recommendations based on model outputs to inform campaign targeting and optimization.
- Maintain thorough documentation of modeling processes, assumptions, and validation results to support compliance and model governance requirements.
- Performs analytical tasks on vast amounts of structured and unstructured data to extract actionable business insights.
- Develops algorithms using advanced mathematical and statistical techniques like machine learning to predict business outcomes and recommend optimal actions to management.
Other
- This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis.
- Excellent communication skills with the ability to explain complex models to non-technical stakeholders.
- Strong attention to detail.
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
