The company is looking to solve a business problem related to digital marketing by hiring a Data Scientist with knowledge in Media Mix Modeling or time series modeling.
Requirements
Knowledge of statistical programming languages R, Python etc
Data Analytics in Digital marketing
Proficiency with statistical programming languages (R, Python, etc.) and proven ability to work pragmatically with statistical concepts
Responsibilities
Must have experience with Media or Marketing Mix Modeling
Proven success in using data insights and analytics to inform audiences, markets, and targeting to optimize campaign performance and drive acquisition
Experience in designing and analyzing in-market survey research
Understanding of online and offline media planning to define and rationalize the best channel mix to maximize the reach and impact against different audiences
Shown affinity for and experience working with large or messy data sets
Proficiency with statistical programming languages (R, Python, etc.) and proven ability to work pragmatically with statistical concepts
Other
Bachelor's degree in an analytical subject (statistics, math, economics, physics, engineering, business, political or social science, computer science, etc.)
6+ years of work or post-graduate experience in a field of analytical science
