The University of Pennsylvania's Wharton Executive Education needs to develop and operationalize a unified data strategy that connects technology platforms with business objectives, ensuring data accuracy, meaningfulness, and effective use for decision-making.
Requirements
- Experience in data strategy, business analytics, or data product management required.
- Proven experience configuring and managing Salesforce, including custom fields, reports, dashboards, data validation rules, and object relationships.
- Experience working with related MarTech platforms, LMS platforms (e.g., Marketo/Adobe Experience Cloud, Marketing Cloud, Tableau, Qualtrics, Canvas).
- Demonstrated ability to understand and connect data from multiple systems and work with business colleagues to translate complex data into meaningful business insights.
- Experience with data visualization tools (Tableau, Power BI, etc.) and knowledge of SQL or other querying languages.
- Collaborate with outside partners to integrate their data into Executive Education’s decision-making.
- Ensure that data practices comply with data security and privacy policies, including GDPR.
Responsibilities
- Lead the development and execution of a comprehensive data strategy for Executive Education, aligning platforms, governance, and business objectives across all units.
- Act as the bridge between technical teams (e.g., IT, developers) and business users (e.g., Sales, Marketing, Program teams), translating business needs into platform logic, data flows, and actionable insights.
- Oversee integration and alignment of data across Salesforce, Marketing Cloud, Marketo/Adobe Experience Cloud, Qualtrics, and other platforms, ensuring clean, accurate, and accessible data across systems.
- Partner with Marketing and the business units of Exec Ed to design and then be responsible for managing business-critical dashboards and reporting tools using Salesforce, Tableau, Power BI, and other platforms; ensure reports are version-controlled, consistent, and insightful.
- Establish and promote data governance practices, including clear definitions, standardized data capture, naming conventions, documentation, and user permissions.
- Proactively identify trends, anomalies, and opportunities in the data to support Executive Ed leadership in strategic decision-making and operational planning.
- Reduce duplication and fragmentation of reports by developing a centralized reporting library and promoting report usage standards.
Other
- Bachelor’s degree required and 5 to 7 years of experience is required, or equivalent combination of education and experience.
- Master’s preferred in Data Analytics, Business Intelligence, Information Systems, or related field.
- Strong collaboration and communication skills with both technical and non-technical stakeholders.
- Experience in higher education, executive education, or professional services a plus.
- Provide training and guidance to business users on interpreting and acting on data, empowering teams to adopt data-informed decision-making.
