Capital One Software is seeking to bring its B2B software solutions, like Slingshot, to market and accelerate the data management journey for businesses operating in the cloud. The Demand Generation Manager will be instrumental in driving growth for Slingshot by architecting and executing multi-channel marketing campaigns to generate leads and revenue.
Requirements
- At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies
- At least 2 year experience marketing to multiple personas at enterprise organizations, including technical personas,business buyers, and C-suite leveraging both top-down and bottoms-up motions
- At least 2 years of hands-on experience managing programmatic and ABM campaigns on platforms such as Google Ads, LinkedIn Ads, Rollworks, Demandbase, or 6sense.
- At least 2 years hands-on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns.
- Demonstrated ability to understand SEO/SEM principles and hands-on experience with Google Search Console (GSC), Google Tag Manager (GTM), Google Ads and Google Analytics (GA)
- Experience with Account-Based Marketing (ABM) strategies and platforms (for example: 6sense, Demandbase) and lead scoring is a plus.
Responsibilities
- Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals, including setting targets for MQLs and Opportunities created.
- Own the planning, creation, and optimization of integrated marketing campaigns.
- Champion a culture of continuous testing and optimization across channels, focusing on improving key metrics like Cost Per Lead (CPL), conversion rates, and Cost per MQL.
- Measure, analyze, and report on campaign performance, providing actionable insights to the team and leadership.
- Work with Sales Ops and Marketing Ops to implement required tracking and reporting into processes and tools so that we can tie spend to qualified leads and pipeline.
- Hands-on experience managing programmatic and ABM campaigns on platforms such as Google Ads, LinkedIn Ads, Rollworks, Demandbase, or 6sense.
- Hands-on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns.
Other
- Bachelor's Degree or military experience
- Demonstrated ability to work in fast-paced, high-growth environments like scaling startups or new business units within a larger enterprise
- A bias toward action and the resilience required to experiment, fail fast, and iterate toward success
- 2+ years of project management experience, demonstrating an ability to manage complex, integrated campaigns with multiple stakeholders, either in-house or at an agency
- Experience managing relationships with performance marketing agencies
