The company is looking to grow pipeline and acquire Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) through effective demand generation strategies.
Requirements
- Experience managing HubSpot Marketing & Sales platforms
- Experience developing and managing B2B nurture campaigns and email marketing campaigns
- Experience evaluating channels to determine best mix for promotional activities
- Experience with SEM/SEO and digital advertising
Responsibilities
- Campaign development, management, and optimization (including email marketing, lead nurturing, and performance reporting)
- Target account research and contact list building
- SEO/SEM
- Website and marketing system maintenance including CRM
- Own marketing analytics. Provide effective, clear reporting and dashboards so that colleagues understand campaign performance and opportunities for improvement.
- Stay abreast of and execute on best practices for SEO/SEM/other digital advertising
- Maintain marketing and sales systems including HubSpot, and others - seeking expertise from others quickly when needed.
Other
- 3-5 years of experience in a B2B demand generation role
- 40 hours per week
- Remote, USA
- This is a 40 hour contract remote role.
