Google needs a Product Marketing Manager to bridge the gap between technology and users, ensuring Google's products effectively solve consumer problems and are marketed in a way that aligns with Google's innovative approach.
Requirements
- 4 years of experience in product marketing or similar experience within consumer tech with hardware products.
- Experience in product marketing, consumer marketing, and insights, ideally in consumer hardware or other goods with fixed launch timelines.
- Experience working with software teams including feature development and GTM strategies.
- Understanding of the GTM process through concept to asset creation to launch and post launch in market support.
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products.
Responsibilities
- Partner with product managers and other cross-functional team members to develop product positioning, feature development, go-to-market plans, sell-in content, and sustaining marketing strategies.
- Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support, and more to ensure a comprehensive approach to the product narrative.
- Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
- Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets, including a well rounded understanding of the competition and market.
- Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.
Other
- Experience managing cross-functional or cross-team projects.
- Exceptional communication and people skills working in a matrixed organization, and experience successfully collaborating with cross-functional teams across geographies.
