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First National Bank Logo

Digital Channels Product Analyst

First National Bank

Salary not specified
Nov 13, 2025
Pittsburgh, PA, US
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FNB is looking to develop and implement digital solutions to enhance their online account onboarding, opening, access platforms, and card/payment services. The goal is to analyze existing product performance, improve product offerings to meet market demand, and increase competitive advantage and profitability.

Requirements

  • Ability to use a personal computer and job-related software
  • MS Word - Intermediate Level
  • MS Excel - Intermediate Level
  • MS PowerPoint - Intermediate Level
  • In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance

Responsibilities

  • Supports Product Managers in the selection, design, development, and promotion of digital experiences for assigned areas of responsibility.
  • Completes basic analysis of digital experience, market trends, and third-party requirements as necessary, in support of the development of new and existing digital experiences.
  • Assists in efforts to increase the penetration and usage of digital channels to attract new customers and retain existing clients.
  • Helps to locate and evaluate new vendors, including assisting in the negotiation and administration of contracts for the provision of products and services to support the organization's digital strategy.
  • Executes customer-focused quality assessments and improvement processes.
  • Assists with the development of appropriate training materials for front line staff to ensure adequate product knowledge for client sales and support.
  • Assists with maintaining business reporting capabilities. Monitors business results of recently introduced or existing digital experiences, coordinates reporting, and may recommend modifications to improve results.

Other

  • Excellent project management skills
  • Excellent communication skills, both written and verbal
  • Excellent organizational, analytical and interpersonal skills
  • Detail-oriented
  • Experience in a similar position