The Kroger Family of Companies is looking to build a comprehensive email program with targeted, personalized, and automated content to enhance customer communication and engagement.
Requirements
- Any experience in HTML and CSS coding for email specifically
- Any experience using Adobe Analytics
- Any experience with email marketing reputation and list hygiene tools (Litmus, Return Path)
- Any experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle
- Any experience with Javascript a plus
- Any experience with SQL or similar query language a plus
- Any experience in AMPscript (Salesforce) or similar dynamic content language a plus
Responsibilities
- Responsible for the hands-on coding, building, testing and deployment of customer-facing dynamic email communications.
- Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails.
- Execute new email campaigns from initial concept through end-to-end coding/campaign ID tagging within email service provider platform
- Execute mobile messaging including but not limited to, content development, QA, set-up and performance
- Perform Q/A on all aspects of emails (copy, links, tracking, UX, etc.) prior to sends
- Ensure email template/code is in responsive design
- Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more
Other
- Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
- Ability to adapt to changing and evolving business requirements and objectives
- Strong quantitative skills to analyze data and make informed decisions
- Thorough knowledge of email and channel regulations; thorough knowledge of CAN SPAM Act
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
