The NBA is looking to optimize its owned content and social content performance across its digital platforms (site, app, and connected devices) by analyzing content performance and developing data-based frameworks to measure impact.
Requirements
- Experience with/ BI Tools/Data Visualization Tools such as Tableau, Power BI, Looker, Mode, etc
- Exposure to Python or R is a plus
- Experience working in project management solutions such as Jira and Confluence
- Detail-oriented data background and exemplary analytical skills
Responsibilities
- Research and analyze the NBA's content performance with a specific emphasis on the NBA's Social Platforms (Instagram, X, TikTok, YouTube, Facebook, etc) & DTC platforms (NBA App,| NBA.com, connected devices)
- Assist in daily, weekly, and ad hoc reporting of content performance across NBA DTC & social assets
- Identify and communicate key insights to the Content Publishing & Global Partnership teams to optimize NBA's owned content & social content performance across site, app, and connected devices
- Develop statistical models and data-based frameworks to measure the impact of live & non-live game content on acquisition and retention within our DTC products
- Partner with data strategy teams on the development of automated content performance dashboards within Tableau and Hex
- Utilizing Jira & Confluence to track ongoing tickets/work and document processes, knowledge base, etc
Other
- Must also be able to translate these same complex insights to leadership in a clear and concise manner
- A willingness/eagerness to learn
- Ability to work within demanding timeframes in a dynamic environment
- Passion for the NBA is a plus
- The NBA currently provides eligible employees the option of working remotely one day per week
