Nationwide is looking for a Digital Content Tagging Consultant to ensure their digital platforms are capturing the right data to drive their business forward.
Requirements
- Strong understanding of HTML, JavaScript, and web technologies.
- Proven experience with tag management systems and web analytics tools.
- 2-3 years of experience with Google Tag Manager.
- 2-3 years of experience with custom HTML/JavaScript.
- Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).
- Experience with data layer design and implementation.
- Knowledge of SQL, web development, and database management.
Responsibilities
- Tagging Deployment: Deploy website tags via Google Tag Manager to meet the business’ strategy on data collection, including both standard templates and custom JavaScript/HTML frameworks.
- Tag Management: Oversee and maintain tag management systems (e.g., Google Tag Manager, Adobe Launch) to ensure accurate and efficient data collection.
- Implementation: Collaborate with development teams to implement and test tags using tools like Google Tag Manager, ensuring they meet business and marketing requirements.
- Data Quality Assurance: Conduct regular audits and quality checks to ensure data integrity and accuracy.
- Documentation: Maintain detailed documentation of tagging implementations, processes, and best practices.
- Collaboration: Work closely with marketing, development, and analytics teams to understand data needs and ensure proper tag implementation.
- Troubleshooting: Identify and resolve any issues related to tag implementation and data collection.
Other
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.
- Ability to work collaboratively in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Degree in business-related field preferred. Post-graduate studies a plus.
- Typically, eight or more years demonstrated experience with analytic techniques, statistical methodologies, statistical software and data analysis.
