Proximo Spirits is seeking an experienced Digital Marketing Director to lead the strategy, investment, and performance of its digital and social media ecosystems across 15 brands, aiming to drive growth, awareness, and engagement in a constantly evolving digital landscape.
Requirements
- 10+ years of digital marketing experience, with a strong background in social media strategy, content marketing, and digital channel performance with clear understanding of end-to-end user journey across all channels: search, mobile, media, web, email, social and paid media leading to full conversion.
- Deep understanding of social media algorithms, creative best practices, and performance analytics.
- Strong grasp of CRM, SEO, DTC platforms and performance drivers and broader digital ecosystem strategy.
- Demonstrated success in leading digital innovation, team capability building, and technology adoption.
- Ability to translate marketing and commercial objectives, and use insights to drive value, competitive advantage and build brand equity
Responsibilities
- Define Proximo’s social media strategy across organic platforms for its portfolio of brands, ensuring distinct brand voices and strategic alignment with each brand’s objectives, and the paid media strategy.
- Define and implement a robust social media performance framework, measuring brand awareness, engagement, reach, and conversions—providing insights and recommendations for continuous improvement.
- Lead the strategy and performance of Proximo’s owned digital platforms including brand websites, SEO, and DTC commerce.
- Develop and manage a content performance optimization strategy to ensure digital storytelling drives consumer engagement and business outcomes.
- Conduct research and analyse multiple types of website data to develop insights around performance and activate the necessary actions to correct/improve/adapt or continue the web journey.
- Oversee CRM strategies that enhance loyalty, customer lifetime value, and digital remarketing efforts.
- Build initiatives to capture and leverage 1P (2P + 3P) data analytics, creative and optimize insights and usage to engage consumers, consistently improve measurements and reporting, identify areas to of growth
Other
- Proven track record leading multi-brand digital marketing efforts, ideally within CPG, beverage, or lifestyle categories.
- Highly collaborative, strategic thinker with strong communication and stakeholder management skills.
- Proven results bridging internal teams, external agencies and partners, a team-oriented player that thrives in a collaborative environment
- Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
