Wellstar is seeking a Digital Experience Manager to support the strategic vision and daily operations of their website and app platforms, aiming to enhance how customers interact with digital healthcare platforms and transform healthcare interactions into meaningful connections.
Requirements
- Experience with website and app management tools (e.g., SiteCore,WordPress, Adobe Experience Manager, or similar CMS platforms).
- Basic understanding of front-end and back-end development processes and technologies (e.g., HTML, CSS, Google Tag Manager, JavaScript).
- Strong knowledge of analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
- Familiarity with behavioral analysis tools, including: Google Search Console, Google Analytics, Fullstory, Semrush, Google Optimize, Optimizely
- Knowledge of SEO, accessibility (WCAG standards), and usability best practices.
- Familiarity with user testing, product usability and A/B testing
- Experience with collaboration and workflow tools such as Jira, Trello, or Asana.
Responsibilities
- Support the Director of Digital Experience in executing the overall strategy for website and app platforms, ensuring alignment with business goals and customer needs.
- Coordinate and oversee the implementation of website and app updates, including feature rollouts, content changes, and performance optimizations.
- Partner in the monitoring of website and app performance metrics and provide actionable recommendations to improve user experience and engagement.
- Conduct regular quality assurance (QA) testing to identify and address issues related to functionality, design, and performance.
- Support the integration of personalization tools, analytics, and marketing automation into digital platforms to enhance the user journey.
- Help manage back-end and front-end updates, ensuring platforms remain stable, secure, and optimized for performance.
- Collaborate with the analytics team to track and analyze key performance indicators (KPIs) for website and app platforms.
Other
- Minimum 5 years of experience in digital marketing, website/app management, or a related role.
- Experience defining consumer experiences across a multichannel ecosystem.
- Demonstrated success in supporting digital initiatives and optimizing customer experiences.
- Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously.
- Proven ability to create and maintain documentation and workflows.
