Brunswick, a global marine leader, is looking to transform complex datasets into actionable insights, predictive models, and forward-looking recommendations to influence digital product strategy and marketing effectiveness.
Requirements
- Strong knowledge of Web Analytics tools (GA4, Adobe Analytics a plus).
- Ability to work with paid media platforms including DV360, Google Ads and Meta Ads
- Proficiency in SQL and Python (Pandas, NumPy, Scikit-learn), R or other statistical languages a plus.
- Strong background in statistical modeling, forecasting, and experimental design (e.g., A/B testing, causal inference).
- Expertise in working with web and marketing analytics platforms such as GA4, Google Tag Manager, and CRM systems.
- Experience building predictive models using large datasets from sources like media platforms, customer databases, and product telemetry.
- Deep understanding of data visualization best practices; experience with Microsoft Power BI, Tableau, Looker Studio, or equivalent tools.
Responsibilities
- Design and implement statistical models (e.g., regression, time series, clustering, classification) to forecast performance, identify key drivers of marketing ROI, and predict user behavior across channels.
- Build and maintain forecasting models to project marketing performance (e.g., CPA, LTV, ROAS) and inform budget allocation decisions.
- Analyze and optimize paid media channels including Google Ads, Meta Ads, and Programmatic.
- Monitor and analyze ROAS, CAC, CPA, CPL, Optimal Frequency, and overall spend efficiency.
- Conduct funnel, pathing, and user journey analysis using GA4.
- Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions.
- Partner with data engineering teams to define requirements for analytics infrastructure, data pipelines, and ETL processes.
Other
- 3+ years of hands-on experience in digital analytics, marketing science, or data science roles with demonstrated impact.
- Excellent communication skills, with a demonstrated ability to distill complex findings into executive-ready narratives.
- Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights.
- Hybrid - 3 Days per week onsite
- Bachelor's degree or equivalent experience
